Niche Marketing:How to Leave Your Competition in the Dust Differentiation, niche marketing and positioning. These and other related business buzzwords have no doubt crossed every salon or spa owner’s ears in recent years. But what do these words really mean to the average spa/salon owner? Usually, they mean that a salon or spa will attempt to sell a professional product or TO READ MORE CLICK HERE
		The Cutting Edge: Staying a cut above with the media With new salons popping up on every corner, today’s salon owner must stay on the creative cutting edge to survive. Recently in Austin, Texas, I overheard a conversation between two women who felt overwhelmed by choices. TO READ MORE CLICK HERE