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With 3,000 attendees, an unparalleled lineup of seminars, and more than 60 beauty brands, the show proved to bring Chicago the LARGEST and most inspiring pro-only beauty event.

CHICAGO, IL (June 2011) - The Makeup Show Chicago is excited to wrap-up it’s first successful show in the Midwest and Venue One proved to be a perfect backdrop. The show not only delivered the largest pro-only beauty event, but also broughttogether the biggest and the best talent in the industry. The weekend was packed with inspiration, exclusive offers, hands-on workshops, and never before seen beauty products.

“Chicago welcomed us and made this event a huge success. The event was one of the most inspiring and there were great artists and industry insiders. I believe the future of The Makeup Show Chicago will be very strong. We are now looking forward to another successful show in September with the addition of The Makeup Show Europe.” - Shelly Taggar, Vice President, The Makeup Show

Attendees lined up outside and packed the halls for The Makeup Show Chicago on June 12 and 13. The show welcomed 3,000 attendees from beauty professionals, buyers, press, industry educators, and retailers. As attendees wandered the aisles, picking up the latest colors and beauty products, they found themselves shopping amongst their favorite celeb makeup artist, a few in attendance were Sam Fine, Joanna Schlip, Johnny Lavoy, and Reggie Wells.

The Makeup Show Chicago featured over 60 of the world’s most prestigious beauty brands, each with high performance levels and sales that exceeded expectations. Due to high demand, several brands even sold out of their most popular products! Participating brands include: Diamond Sponsor MAKE UP FOR EVER, Platinum Sponsor INGLOT and Temptu PRO, Silver Sponsor Crown Brush and Stila Cosmetics. In addition, over 60 pro-makeup industry companies including: MAC, Senna, Kett Cosmetics, Smashbox Cosmetics, Iredale, Mehron, Alcone, Sam Fine, GlamCor, and Obsessive Compulsive Cosmetics, HissyFit, Yves Saint Laurent, Naimies Beauty Center, among many others.

The Makeup Show Chicago Highlights

The show proved to be the perfect platform for beauty professionals tolearn the inside tips and tricks required to succeed in the industry. There were not only rare appearances from today’s top celebrity makeup artists, icons, legends and leaders, but each had seminars packed wall to wall. Amongst this lineup were, Reggie Wells, Sam Fine, Maurice Stein, Jinny Houle, and Joanna Schlip. These are the go-to artists for some of today’s most notable celebs including Oprah Winfrey,Lady Gaga, Scarlett Johansson and Tyra Banks, only to name a few!

Sales exceeded expectations and many brands even sold out of popular products. MAKE UP FOR EVER sold out of their metal palettes and Stila not only sold out of an array of eye shadows, but also their One Step Primer and Illuminating Tinted Moisturizer. South Seas proved to also be a show highlight as they sold out of nearly every product, including their demos!

Attendees were the first to see a number of summer makeup collections and colors which launched exclusively at The Makeup Show Chicago allowing them to walk away with must-haves for the season. Obsessive Compulsive Collection’s newest collection of Lip Tars were a true showstopper and INGLOT’S new extended matte eye shadow collection is sure to become an industry favorite!

Airbrushing was a hot topic at the show and an additional workshop was added to meet the high demand. After artists were inspired at the workshop, many of them headed over to Obsessive Compulsive Cosmetics to purchase their Portable Airbrushing System, which sold out on the first day. Pro’s on the go have found this system to be a must have for photo shoots and onsite jobs.

About The Makeup Show

The Makeup Show Chicago was held on Sunday, June 12, 2011 from 9am to 6pm and on Monday, June 13, 2011 from 9am to 5pm at VenueOne, 1044 West Randolph St., Chicago, IL. For a complete list of participating brands, educational speakers, schedule of events and prices, please visit www.themakeupshow.com.

The Makeup Show travels around the world from LA, NYC, Chicago and Europe. Bringing each destination a unique convergence of artists and community, where beauty professionals are sure to find an artistic energy that will inspire any beauty buff, from the passionate beginner to the seasoned professional. Each show offers an unparalleled lineup of education and appearances from top beauty professionals and focuses on career building and networking within the makeup community. The show provides a unique experience for the makeup professional to network directly from the best in the business.


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