CLEVELAND - FHI Heat™ announces that it has renewed its charitable partnership with Pink-Link (www.pink-link.org), a grassroots, non-profit (501.C.3) organization which provides online support to survivors of breast cancer and others affected by the disease. FHI Heat will donate to Pink-Link a portion of proceeds from the sale of its new Do More: Awareness™ styling iron, the third in its Do More™ series of charitable concept styling irons that demonstrates its corporate commitment to "do more" for environmental, social and health-related causes. There are three different color-coded styling irons in the Do More series, each color benefiting a unique charitable cause.

"The continued partnership between Pink-Link and FHI Heat means so much to me and our organization, states Vicki Tashman, Founder of Pink-Link. "We operate at zero overhead, and no one draws a salary, so every dollar donated by FHI Heat will be applied to the expansion of the site, as well as continuing our outreach efforts to the breast cancer community." Unlike research organizations, the mission of Pink-Link is to create a virtual forum to provide support for women already diagnosed with breast cancer. The non-sectarian site hosts the only online searchable database of breast cancer survivors. A member can search and connect with other members with privacy and confidentiality through the Pink-Link email system. The site also provides professional support in the areas of nutrition, fitness, holistic health care and skin care through its "Ask the Expert" forum. Pink-Link has over 3,300 members in all 50 states and internationally.

The Do More: Awareness styling iron features beautiful pink, 1-inch plates with accompanying packaging, as well as FHI Heat's signature high-heat (410 degrees) with fixed temperature control, combined with proprietary Nano-Fuzeion™ technology, a unique combination of Nano-Titanium, Nano-Titanium Dioxide and Nano-Silver particles. Together the triple function of the Nano-Fuzeion technology removes bacteria, toxins and static, producing superior conditioning and shine, while providing unmatched health and purification benefits for the hair. Other features include: 3 layers of ceramic coating on the plates and a PTC heater - larger than any other PTC heater on the market - which allows it to heat up quickly and instantly recover heat upon contact with hair; and the largest quantity of crushed tourmaline crystals which results in the highest negative ion count.  The Do More: Awareness styling iron retails for $120.00. FHI Heat will donate $1.00 from each sale of each styling iron to Pink-Link, and highlights the mission of Pink-Link on the product packaging.

About the Do More Series

Other color-coded irons in the series of Do More styling irons will spotlight different charitable causes: Do More: Water addresses the global need for clean water through a blue-plated iron; and Do More: Earth addresses reforestation through a green-plated iron and benefits Trees for a Future (www.treesftf.org).
 
The new Do More: Awareness series of styling irons is available in September 2009 at all Ulta, Pure Beauty, Beauty First and other fine salon locations, as well as via toll-free number at 877.FHI.HEAT (877.344.4328) and online at www.fhiheat.com. Products offered by FHI Heat include blow dryers, styling irons, curling irons, heat razors, heat-activated conditioners, styling clips, carbon combs, brushes and a chemical straightening system.  For more information, please call 877.FHI.HEAT or visit the website www.fhiheat.com. 

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