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Naturalists Tell Design Essentials Their Top Ingredients for Natural Hair
Online survey reveals secrets and attitudes behind natural hair trend
Naturalistas recently told Design Essentials Salon System that ingredients are the key to natural hair care. The results are part of an online survey in which 200 African American and Hispanic women, ages 18-64, responded to questions designed to assess their attitudes and behaviors toward wearing natural hair. Women who would like certain ingredients were most likely to mention a natural oil as what they're looking for: olive oil, coconut oil and jojoba oil. Listing the health of her hair a main concern, vitamins and moisturizers are also desired- even at the generic level. Additionally, shea butter was a favorite among the respondents. Overall, the top ingredients most desired in hair products were:
Additionally, the survey found that the top ingredients to exclude from hair products are alcohol, chemicals, lye, mineral oil, sulfates and lanolin. Design Essential launched Design Essentials Natural in 2010 during its 20th anniversary celebration. It features various products containing many of the preferred ingredients naturalists require in their hair products. In addition, the line is formulated with natural ingredients, making it silicone-free, paraben-free, mineral oil-free, paraffin-free, petroleum-free and fragrance-free.A full survey analysis is available upon request. For more information on Design Essentials® or to arrange an interview, contact Camila Crews at 678-884-4008 ext. 706 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .For more information on Design Essentials Natural, visit www.designessentials.com/natural. About Design Essentials:Design Essentials Salon System was launched in 1990 by McBride Research Laboratory, Inc., which provides direct distribution of premium, quality hair care solutions engineered to infuse hair with a natural balance of organic ingredients, vitamins and proteins that promote healthy and manageable hair. Today, MRL offers more than 40 premium beautification products through e-commerce and direct-to-hair salons network of independent, exclusive distributors in the United States, Caribbean and the United Kingdom. |
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