Is your business card laminated or matte? What type of paper stock is used?
What type of font and at what size?
Is it full-color on one side (or both sides) or spot color?
Is it entirely black/white? Where does it feature your company logo?
More important than the answers to these questions is realizing that for approximately the same effort one expends designing and producing a business card, one can compile their information and publish a book about their expertise or business. Presto! A published book is now your business card of choice.In his new article, "Publishing a Book as a Business Card," self-publishing expert Brent Sampson show your readers just how easy it is to promote yourself and your business with a book. Books not only build credibility, but are also a memorable way to stand out from the competition. While it's not suggested that books replace business cards entirely, your readers should consider them as a supplement to their current branding efforts. In the article, your readers will learn why books can be so valuable:
- They establish credibility in your field
- People keep books whereas many business cards are lost or thrown away
- Books are shared with others, passed along to friends and colleagues
- Receiving a free book is more memorable than a business card
- Books leverage your marketing opportunities
